The traditional B2B sales funnel is broken. Cold outbound is hitting record low response rates—often hovering below 1% for generic sequences. The "numbers game" is increasingly a race to the bottom that doesn't just fail to convert; it actively damages your brand reputation before you've even had a real conversation.
The most effective way to grow in 2026 isn't through wider funnels and noisier outreach, but through deeper, more intentional social graphs.
The Collapse of the Linear Funnel
Growth used to be viewed as a linear assembly line: awareness, interest, decision, action. You poured leads in the top and hoped a few dropped out the bottom. But today's buyers are overwhelmed. They don't want to be "processed"—they want to be introduced.
Modern GTM is networked. Your first believers, your early adopters, and your high-value champions are likely only one or two degrees away from you right now. The challenge hasn't been their existence; it's been the manual effort required to find them.
Solving the Intelligence Gap
Mapping these warm paths—the "who knows who" and "how do we get in"—is no longer a manual task for a bored intern or a side-hustle for a founder. It's a strategic priority that requires AI-scale processing. There is simply too much data in the professional world for a human to see the patterns that matter.
We are building Bon to bridge this intelligence gap. Bon doesn't just look at names on a list; it looks at the invisible threads that connect them to you. It identifies that the CTO of your target account went to the same tiny university as your first investor, or that your former colleague is now a lead engineer at a company that just hit a major scaling milestone and is likely looking for a solution like yours.
"Warm intro conversion rates are 10x higher than cold outbound. The future of GTM is about making 'warm' the default setting."
GTM as a Community Catalyst
When you stop thinking about "leads" as entries in a database and start thinking about "paths" as human connections, your entire GTM strategy transforms. Your outreach becomes more respectful, your conversations start with established trust, and your growth becomes significantly more efficient.
By leveraging the social graph, you aren't just selling; you're participating in a community. And in the era of AI noise, community and trust are the only currencies that still hold their value.